Bound by centuries of heritage, most watchmakers insist that what happens, or doesn’t happen, on the app has no bearing on the look and feel of their products. The degree to which the photo-sharing app shapes design, however, is a delicate subject. “This is the strength of social media.”Īs a platform for discovery, connection and, increasingly, commerce, Instagram has become the backbone of the luxury watch industry since its introduction in 2010.
“The Chronomat, which we launched last year in April, with the famous bullet steel bracelet - the design was confirmed by one of these advisory board meetings from people who commented on my Instagram,” he added.
